Services
WHO WE ARE
Crossroads Helpline – Revolutionizing Roadside Assistance Since 2011
At Crossroads Helpline, we pride ourselves on being India’s trusted roadside assistance provider. Since our humble beginnings in 2011, we’ve grown into a cutting-edge service platform that caters to the dynamic needs of vehicle owners nationwide. With our customer-first approach and innovative technology, we ensure you are never stranded on the road.
Our Story – From Humble Beginnings to Nationwide Recognition
- Crossroads Helpline was born in March 2011 with a simple yet powerful vision: To provide reliable and efficient roadside assistance to vehicle owners. Starting as an offline service in Delhi, our founder, Mr. Harish, laid the foundation for a brand that would soon transform the roadside assistance landscape in India.
- Over the years: Our commitment to quality service has helped us expand operations to 12 cities, serving over 1.8 lakh satisfied customers. By forging strategic partnerships with automobile OEMs and component manufacturers, we’ve built a robust foundation to serve both B2B and B2C segments.
Our Mission – Driving Excellence in Roadside Assistance
- At Crossroads Helpline: Our mission is to empower vehicle owners with fast, reliable, and tech-driven solutions for all their automotive needs. From on-demand roadside assistance to subscription-based plans, we strive to make car ownership stress-free and enjoyable.
- By leveraging state-of-the-art: Technology and forming strategic partnerships with industry leaders, we continuously evolve to meet the ever-changing demands of modern vehicle owners.
About Section
Navigate your journey with ease—just simple steps to get you back on the road. Crossroads Helpline: Your go-to for swift, dependable support
Trusted Expertise
Decades of experience in providing professional roadside assistance services nationwide.
Innovative Technology
Cutting-edge platforms (App & ERP) for seamless service delivery and real-time updates.
Comprehensive Services
One-stop solution for RSA, towing, repairs, insurance, and garage locators.
Nationwide Network
Over 12,000 service partners and five branded garage networks across India.
COMPANY TIMELINE
2011
MAR 2011 Started
Started as an offline Road-side Assistance provider in Delhi
2011-2014
Mr. Harish started the business with a vision to grow it into one of the largest Road-side assistance provider brands in India
Grew B2C operations in 12 cities & user base to over 1.8 lakh customers
Established key business tie-ups with the Auto OEMs and components manufacturers
2015
Raised INR 7 Cr. from Sixth Sense Ventures
Built strong and experienced management team. Shifted to a Hybrid model (Online cum Offline model) recognizing the change in consumer behavior. Started developing the required tech infrastructure both front end & back end to support the new hybrid business model.
With the tech platform, shifted to hybrid business model catering to 'On-Demand Road Side Assistance' service requirement on both subscription and pay-per-use models.
Smell maps across 29 cities catering to various B2B & B2C customers.
Developed key strategic and business tie-ups with New age Tech companies, State Governments, Insurance companies, etc.
Single platform for all car needs: RSA, Service, Garage network, Insurance, auto service deals n offers, Service Auction, garage locator.
2016
FEB 2016
Developed integrated interactive marketplace platform (App/WebApp) – Providing consumers an easier way to access the services provided. Developed the Back-end ERP system connecting & integrating all the garage network onto a single platform enabling more monetization avenues and real-time updates.
MARCH 2016
Launched towing & other repair-related services through its network. Acquired MeriCar to scale up the garage network pan India. Over 12,000 third-party service partners & over 5 Crossroads Branded Garage networks across India.
Satisfaction Guaranteed
Our promise of quality service ensures your peace of mind. Trust us for reliable solutions tailored to your needs.
Subscription
660,000+
Services Delivered
12.5L
Repairs per Day
270+
On-Time Service
93.4%
Experience
25+ years
Cities
27
Client
30+
Press
Blog
Login
Media
Shop
City Route Map Guide
Contact Us
Privacy & Policy
Terms & Conditions
Contact
Copyright © 2025 ROADSIDE AWARENESS PRIVATE LIMITED. All Rights Reserved.